Panerai introduction
Panerai can be regarded as a 100% Military watch, because since the World War I, Panerai had been providing the Italian Navy with the sophisticated undersea device such as the counting device for Torpedo, the depth gauge and compass worn by the divers. The special connection between Panerai and Italian Navy actually tracks back to 1938 when Panerai started to created timepiece for Italian Navy. The first watch Panerai made for Italian Navy is the 47mm Radiomir which is intended for the soldiers wearing wetsuit. In the early 1990s, to cut the military budget, Italian government gradually reduced the purchase of Panerai watch. Losing the one and only customer of Italian Navy, Panerai met great setback in sales. Every cloud has its silver line. In 1997 The Vendome Group purchased Panerai with a determination to turn it into a cult brand.

Reasons to Collect Panerai Watches
Currently, Panerai has become one of the favorite collective items for collectors. Why is it so popular in collection? Here are the reasons.
1. Rich and unique history
2. As the private military watch, Panerai had never sold to the public before. Therefore, it becomes a hot object at auction.
3. Panerai has its own personality and never drift with the current. With no fear and compromise Panerai was faithful to its original style to launch its watches to the public many years ago.
4. Without conceit Panerai keeps improving itself. In addition to style and material, Panerai has invested a lot in develop movement for he is aware that inner beauty is what can hold the hearts of customers and collectors.